The New Dynamic – Where Passion and Purpose Meet
Project Overview
A brand with a purpose beyond sneakers, New Balance embodies the spirit of fearlessly driven individuals who are passionate about their pursuits. We delve into New Balance’s vision and translate it into their office design in Singapore by fostering a positive and purpose-driven environment for their employees and reinforcing their commitment to creating a better world through sport.
The Office Design
Our design concept, “The New Dynamic,” empowers individuals to be fearlessly independent. This modern office serves as a guiding force to help team members excel.
Our design approach focused on crafting an optimal workplace experience that aligned with New Balance’s values. By reinventing workflows, we aimed to enhance productivity and workmanship quality while fostering a healthy and positive working environment. We aimed to enhance New Balance’s brand by creating an environment that empowers individuals, fostering a positive atmosphere that inspires meaningful change in their work lives.
We incorporated a symbolic running track into the office. While not a functional one, this visually dynamic addition serves as a powerful representation of the brand’s athletic identity. This creative touch adds a unique and engaging element to the office design, embodying the spirit of the brand and fostering a sense of inspiration and motivation among team members.
We incorporated vibrant New Balance reds and sleek greys throughout our office design to mirror the brand’s iconic colours. Thoughtfully distributed throughout the office, these striking hues bring forth a refreshing and visually engaging experience. The vibrant reds exuded energy and passion, symbolizing the brand’s commitment to excellence and highly motivated individuals. In contrast, the cool greys exuded a sense of sophistication and stability, reinforcing the workplace’s professional and modern ambience. This seamless fusion of colours served as a powerful expression of New Balance’s strong and bold branding, establishing a cohesive and captivating atmosphere that resonated with both employees and visitors alike.
A Modern Workplace
Our collaboration with New Balance resulted in a modern workplace that not only reflected the brand’s philosophy but also provided a platform for employees to thrive. These innovative elements and a focus on enhancing productivity were at the forefront of this project – the result? An environment that supports personal growth and fosters a positive working culture.
