As one would expect of a leading multidisciplinary engineering practice which was recently voted one of Australasia’s most innovative companies, Aurecon likes to do things differently. Their working style is highly collaborative, and their firm’s modus operandi is to work alongside client’s to co-create clever, innovative solutions. Aurecon naturally wanted to approach their workplace project similarly and the true spirit of co-creation, they challenged our team to find the optimum solution. This is where our design-led thinking approach kicked in, allowing us to push past the obvious to craft a sustainable, collaborative and inspiring workplace that supports Aurecon’s quest to “bring ideas to life”.
Aurecon knows that breakthrough ideas can come from unlikely sources, and we wanted to pay homage to this. With this idea in mind, a LEGO wall was designed into the library area. This isn’t just a gimmick, aside from the obvious link between Lego and building; it serves multiple goals, including sparking creativity through the use of one’s imagination and serving as a fun, stress-relieving exercise that every engineer can relate to and appreciate.
The Lego wall includes Singapore themed Legos such as the Merlion, Art Museum and National flag which all serve to reinforce pride in the Country.
Other branding initiatives include using Singapore street names and landmarks as part of the wayfinding strategy to make it easier to identify and relate to space such as aptly named, ‘Satay by the Bay’ which is the main café and event space.