As a company that specializes in helping companies build remarkable customer experiences using CRM, HubSpot’s workspace is about creating an experience that connects people, a destination that celebrates diversity, inclusion, and belonging so that people can be authentic and do their best work. Openness, transparency and collaboration are fundamental design drivers here and are interwoven with experiential graphic design and digital messaging to enhance the sense of belonging that, employees feel to both the company, their colleagues and their home market.
The Hong Kong space is inspired by the red sails of traditional junk – we wanted to snap the feeling of being in junk and of experiencing HK’s history & culture. Visible elements include the graphic image of a boy fishing superimposed on the privacy panel. Blueprinted tiles on acoustic panels mimic the waves of the South China sea.
The Indian space takes inspiration from the pink city of Jaipur and its colours and textiles. Colourful rugs, bright and bold coloured furniture have been used. Traditional Indian patterns were replicated in the privacy partitions using laser-cut acoustic blocks. We also hung patterned plates on the wall and chose modern black pendant lighting to contrast the modern and traditional characteristics of the Country.
The Indonesian space draws its inspiration from the ‘Sawa Padi’ and the contour farmed landscape. Props include the use of rattan chairs to further build the association and feeling.
Thailand is regarded as the Land of Smiles, we wanted visitors to feel cheerful and smile as soon as they walked into the Thai meeting place. As a result, visitors are welcomed with a full-fledged image of the ubiquitous Tuk-tuk. Instead of fabric blinds, we selected wooden blinds to capture the accent of the Country. The feature wall was inspired by Thailand’s traditional cushion and is padded and fluted with different coloured fabrics.